When businesses begin their marketing journey, most of them say the same thing. “I just want to show up on Google when they search for my service.” And that is exactly what SEO is here for.
SEO stands for Search Engine Optimization. This tactic is all about leveraging and tweaking information already on your website, such as content or page titles, and tying it to keywords that your potential customers are already searching for. Then, as more people click on your site, it allows search engines to identify your site as a trustworthy and safe source, organically placing it higher on the search engine result page as a domain they want their users to visit.
The way it works is simple. As users search on Google, Bing or similar search engines, their algorithms match the keywords being searched to the words used in your site. These words can be front-facing, like your website content and page titles, or technical backend items, such as Schema structure data, meta descriptions and site indexability. SEO is not just about the site, but includes data such as the location of the users or business to help narrow down results to ones they believe are relevant.
However, it must be remembered that despite how simple SEO is in theory, this process is a marathon, not a sprint like other marketing tactics. While changes to content and meta descriptions might be quick updates, the results typically may not be seen for up to six months. Along that same line, as soon as you end an SEO campaign and no longer continually make content updates that relate to searchable keywords, your rankings could fall.
If this sounds daunting, or that it’ll take up time that you as a business owner don’t have, don’t worry! We’re here to help. We have an expert team who knows exactly how to find and follow what your potential customers are searching for, and what on-site or off-site work needs to be completed to get you ranking higher on search engines.
Common Areas of Focus for SEO campaigns:
- Keyword Research – Gather information on what your customers and potential customers are looking for on search engines
- Onsite SEO – Molds the content already on your site to better match the words and phrases people are searching for
- Offsite SEO – Identifies listings and directories that might be relevant to your business, and confirming that the information is accurate so the domain builds trust from search engines
- Technical SEO – Monitors site settings and indexing communications with search engines to make sure the site is findable and functional
