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In the fast-evolving world of digital marketing, video is still king. The most effective brands are taking their social media video content and extending its reach into potential customers’ homes with Social OTT/CTV ads. This is a new tactic in the digital advertising world that blends the authenticity of social media with the premium delivery of OTT and CTV platforms. What Are Social OTT/CTV Ads? Social OTT/CTV ads give you

New digital advertising tactics are constantly being added to the mix. With so many options, acronyms, and terms, it can be difficult to understand individual tactics and when might be the best time to use them. Today, we will be going in depth on social display ads, what it is, why we should use it, and what kind of businesses it works well for. What are Social Display Ads? Social

https://player.vimeo.com/video/1109445479 In this episode of The Digital Blueprint, we share practical tips for small businesses to grow their online presence: Choosing the right social media platforms Creating content on a budget and knowing how often to post Making smart decisions when it comes to boosting posts and running ads

A successful Instagram starts with the right stage. Reels are your loudspeaker for new audiences, carousels are your classroom, Stories are your back room where conversations happen, and single images are your marquee. Choose the stage that fits the goal and watch reach and engagement climb. Reels: Reach and Discovery Reels are immersive, vertical videos designed for quick storytelling and discovery to reach beyond your follower list. These are the

In the world of digital advertising, a strong strategy on the right channel can only take you so far if the messaging is bland. Creative (ad) fatigue can dilute your messaging and ultimately waste your advertising dollars if not fixed. This blog discusses what creative fatigue is, how it can damage your campaign, and how to prevent it. What Is Creative Fatigue? Creative fatigue happens when your audience has seen

As of June 2025, Meta has started rolling out major changes to Facebook and Instagram Shops. The most important update? Businesses are now being directed to use website checkout instead of the in-app Checkout on Facebook or Instagram. Customers browsing your Shop will still discover products through features like product pages, shoppable posts, and your Shop’s homepage, but when they’re ready to buy, they’ll be sent to your website to

Geofencing is a popular tactic that is often requested by potential clients, but in what situations does Geofencing make sense to achieve the results the client is looking for? In some cases, Event Targeting may be the better choice for the client. In this article, we will cover what a Geofencing Campaign is, what an Event Targeting Campaign is, and which situation may be the best for each tactic. Geofencing

Social media metrics are data points that show how well your content is performing across platforms like Facebook, Instagram, and LinkedIn. While it’s tempting to focus on likes and follower counts, those don’t tell the full story. Metrics like engagement rate, click-through rate (CTR), and conversions are more valuable when it comes to measuring real impact. What Should You Track? Some of the most valuable metrics to watch include engagement

One of the most effective, yet underutilized marketing tactics that businesses can use to promote themselves is reaching customers through a Programmatic Audio campaign. But just what is Programmatic Audio? Programmatic Audio is a way to deliver your audio advertisements through different platforms across streaming services, podcasts, and digital radio. Some of the services you can reach your audience through includes, Spotify, Pandora, Radio.com, Stitcher, Apple Podcasts and many others!

What is Local Listing Optimization? Local Listing Optimization (LLO) is the management of a businesses’ information on online business directories. This monitoring program helps to correct and optimize information across over 70 of the top directories online, such as Google My Business, Apple, Amazon Alexa, and Waze, just to name a few. What goes into Local Listing Optimization? The main pieces of information that LLO works to optimize are a

Of all the many changes Google has rolled out or tried in select markets recently, the one that everyone, both technical professionals and basic internet users, seem to know about are the AI Overviews. What are AI Overviews? AI Overviews are the small blurb that appears at the top of the Google search engine more often these days, with almost 14% of all searches triggering the Overviews as of March

When launching a digital advertising campaign, a common question arises: “Where will my ads appear?” While ad placement is a consideration, businesses often achieve better results by focusing on user demographics. This blog will explore ad placement, the differences between that and demographic targeting, and why the latter often yields superior outcomes. Understanding Ad Placement Ad placement refers to the specific locations where ads appear across web and app platforms.